Two cheat sheets, pulled straight from two of the workbooks. Enter an email at checkout and the PDF arrives a minute later. That's the whole transaction.
The whole reporting system, on a card. The hour, step by step; the eight numbers you need and where each one lives; and the phrases that land with executives.
4 pages · from The Marketing ROI Report Builder
Everything a clear brand message needs, on one page. The six lines every small business should be able to fill in, the ten rules worth remembering, and where the message has to show up.
5 pages · from The Brand Messaging Fix
Fillable PDFs — type into them on screen or print them. Delivered by Gumroad; the price field will say $0 and you can leave it there.
No sequence, no drip, no "day three" email. You'll get the cheat sheet, and the updated edition if it ever changes. Beyond that, an occasional essay when there's something worth saying — the same ones that live on the Writing page.
If the cheat sheet does its job, you may want the workbook it came from. Both are on the Tools page, and neither will be pushed on you.
That's usually where the conversation starts. Thirty minutes, no pitch — bring the line you got stuck on.