The Marketing ROI Report Builder
Walk into the leadership meeting with a number you can defend.
See the workbook
Marketing Leadership Toolkit · Volume 02
The 90-Day Campaign Blueprint
Plan a quarter your team can actually execute.
A complete quarterly planning and execution system for marketing leaders running lean. Goal alignment, a capacity calculator that tells you how many campaigns you can really run, a one-page brief, month-by-month execution plans, a weekly check-in habit, and the reviews that hand this quarter's results into next quarter's plan.
Fillable PDF + editable Word companion · Instant download · For heads of marketing on lean teams
21Fill-in worksheets and trackers
90Days planned week by week
3Month-by-month execution plans
1Reusable system, every quarter
Why it exists
You know how the quarter starts. Leadership hands down four priorities that don't quite fit together. Someone asks what marketing is doing about each one. You say yes to all of it, because saying no in that meeting costs more than saying yes.
Then Week 6 arrives and three campaigns are half-built.
The usual diagnosis is discipline — the team needs to focus, execute harder, stop getting distracted. I think that misses the point. Lean teams don't fail because they lack discipline. They fail because nobody ever did the arithmetic on what the quarter could hold.
That second number is the one that matters here. The problem isn't that marketing leaders can't plan. It's that the gap between "grow enterprise accounts" and "what my team does on Tuesday" never gets closed by anyone, so it gets improvised — differently, every quarter.
Time to complete: two to three hours the first quarter. 41 pages, 487 fillable inputs. Every external statistic is sourced on the page or it isn't in the book.
What's inside
21 fill-in worksheets · 90-day calendar · 3 month-by-month plans · Weekly check-in system.
Every part opens with the argument for why it matters, then hands you the tool. Nothing in it is reading for its own sake.
Part 01
Quarter Planning Foundation
- Goals Alignment Framework
- Campaign Capacity Calculator
- The 90-Day Campaign Calendar
Part 02
Campaign Architecture
- The One-Page Campaign Brief
- Campaign Brief — Budget, KPIs and Milestones
- Channel Selection Matrix
- Audience and Message Mapping
Part 03
The 90-Day Execution System
- Month 1 — Build and Launch
- Month 2 — Optimize and Scale
- Month 3 — Amplify and Report
- The Weekly Check-In
- The Twelve-Week Log
Part 04
Budget and Resources
- The Small Team Budget Planner
- Budget Summary and Allocation Check
- Bandwidth and Capacity Tracker
- Three Capacity Risks to Resolve Before Week 1
Part 05
Measurement and Reporting
- Campaign KPI Tracker
- Week 6 Mid-Quarter Review
- Mid-Quarter Review — What Changes From Here
- End-of-Quarter Review and Handoff
Quick reference
Take it with you
- The 90-Day Master Checklist
- Master Checklist — Month 3 and the Close
Sample pages
Built to be filled in, on screen or on paper.
Real form fields in the PDF, so you can type straight into it. Print it and it's a clean workbook. The Word companion is there if you'd rather edit freely.
Get it
$57, yours to keep and reuse.
One purchase covers your use within one business, every quarter, for as long as it's useful. You'll get the fillable PDF and the Word companion the moment checkout finishes, plus the updated edition when the book changes.
Checkout is handled by Gumroad. Sales tax is included where it applies. If it isn't what you needed, reply to the receipt within 30 days and we'll refund it.
Also in the toolkit
The Marketing Budget Defense Kit
Build a number you can defend. Then defend it.
See the workbook
Start a conversation
Worked through it and hit the question you can't answer alone?
That's usually where an engagement starts. Thirty minutes, no pitch — bring the page you got stuck on.