The One-Page Website Copy Blueprint
Write your whole homepage this weekend — headline to final button.
See the workbook
Small Business Marketing Series
The Brand Messaging Fix
One clear sentence about your business. About an hour's work.
A fill-in-the-blank workbook for owner-operators whose work is better than their words. You'll build one core brand statement, a homepage headline, and a 30-second answer to "so what do you do?" — all from the same thinking — plus the tools to keep them consistent everywhere your business shows up.
Fillable PDF + editable Word companion · Instant download · For owner-operators, service businesses, coaches and local retail
1One-sentence brand statement
10Real messages, rewritten
4Tools and templates
60Minutes, start to finish
Why it exists
You already know what you do. You've explained it a hundred times — at the counter, on the phone, at a barbecue when somebody asked what you do for a living.
And it comes out a little different every time.
That's what this workbook fixes. Not your service, not your pricing, not your logo. The sentence. One sentence you can say the same way twice, that tells the right person they've found what they were looking for.
Work the four parts in order the first time through. The cheat sheet at the back is the payoff, and it's only ever as good as the thinking that got you there — so resist filling it in from memory on page one.
Time to complete: about an hour. 34 pages, 97 fillable inputs. Every external statistic is sourced on the page or it isn't in the book.
What's inside
Fill-in-the-blank · 10 rewritten examples · One-page cheat sheet · 4 tools and templates.
Every part opens with the argument for why it matters, then hands you the tool. Nothing in it is reading for its own sake.
Part 01
The Three Ingredients
- Finding Your One True Customer
- What They've Tried, and What They're Really Buying
- The Problem You Solve
- Writing Your Problem Statement
- Outcomes, Not Features
- Your Proof Point and Result Statement
Part 02
The Core Message
- The Three-Part Formula
- Your First Draft
- The Four Tests
- Ten Messages, Rewritten — One Through Five
- Ten Messages, Rewritten — Six Through Ten
Part 03
Putting the Message to Work
- Your Homepage Headline
- The Three-Second Stranger Test
- Why Most Verbal Pitches Fail
- Writing Your 30-Second Answer
Part 04
Tools and Templates
- Words That Carry Weight
- The Competitor Differentiation Worksheet
- Where Your Message Has to Show Up
- The Consistency Audit — Online
- The Consistency Audit — Conversations and Print
- When to Rewrite Your Message
Quick reference
Take it with you
- Your Brand Message Cheat Sheet
- Your Message, Word for Word
- Rules Worth Remembering
Sample pages
Built to be filled in, on screen or on paper.
Real form fields in the PDF, so you can type straight into it. Print it and it's a clean workbook. The Word companion is there if you'd rather edit freely.
Get it
$27, yours to keep and reuse.
One purchase covers your use within one business, every quarter, for as long as it's useful. You'll get the fillable PDF and the Word companion the moment checkout finishes, plus the updated edition when the book changes.
Checkout is handled by Gumroad. Sales tax is included where it applies. If it isn't what you needed, reply to the receipt within 30 days and we'll refund it.
Also in the series
The Local SEO Audit Playbook
Find out exactly why you're not showing up — and fix it in 30 days.
See the workbookThe 90-Day Social Media Planner
Make the decisions once. Then post for ninety days.
See the workbook
Start a conversation
Worked through it and hit the question you can't answer alone?
That's usually where an engagement starts. Thirty minutes, no pitch — bring the page you got stuck on.