The Brand Messaging Fix
One clear sentence about your business. About an hour's work.
See the workbook
Small Business Marketing Series
The One-Page Website Copy Blueprint
Write your whole homepage this weekend — headline to final button.
A working system for writing your own homepage copy without hiring a copywriter. Seven sections in the order a visitor reads them, each with its formula, fill-in fields and a real example — plus a thirty-point review before you publish, ten headline patterns, a call-to-action swipe file and a services page structure you can reuse.
Fillable PDF + editable Word companion · Instant download · For owner-operators: service businesses, coaches, contractors, local retail
7Homepage sections, each with a formula
10Headline patterns to write from
30Checks before you publish
40Button lines in the swipe file
Why it exists
Most advice about website copy tells you what good copy does. It persuades. It connects. It converts. All true, and none of it helps at nine on a Tuesday night when the cursor is blinking in an empty headline box and you have a job to quote in the morning.
What helps is a structure and a set of prompts.
That's what this is. Seven sections, in the order a visitor actually reads them. Each one tells you what that part of the page has to do, gives you the formula, then asks you specific questions. Answer the questions and the copy is written. Paste it into your site builder when you're done.
Most owners who are unhappy with their website think they have a design problem. So they buy a new template, swap the photos, move the buttons around. Six months later the phone rings about as often as it did before.
Time to complete: about ninety minutes, or three thirty-minute sittings. 29 pages, 64 fillable inputs. Every external statistic is sourced on the page or it isn't in the book.
What's inside
7-section homepage framework · Fill-in templates · 30-point launch review · Headline and CTA swipe files.
Every part opens with the argument for why it matters, then hands you the tool. Nothing in it is reading for its own sake.
Part 01
The Argument and the Framework
- The Five Mistakes Almost Every Small Business Makes
- The Seven-Section Homepage Framework
- Before You Write — Three Answers You Need
Part 02
The Seven Sections
- Section One — The Hero: Headline, Subheadline, Button
- Section Two — The Problem-Solution Bridge
- Section Three — The Services Overview
- Section Four — Social Proof
- Section Five — The About Section
- Section Six — The Secondary Call to Action
- Section Seven — The Final Call to Action
Part 03
Review and Launch
- The Pre-Launch Review — Hero, Bridge, Services
- The Pre-Launch Review — Proof, About, Calls to Action
- The Last Five Checks, Read Aloud
Tools and Templates
Take it with you
- The One-Page Copy Cheat Sheet
- Ten Homepage Headline Patterns
- The About Page Formula
- The Call-to-Action Swipe File
- The Services Page Template
Sample pages
Built to be filled in, on screen or on paper.
Real form fields in the PDF, so you can type straight into it. Print it and it's a clean workbook. The Word companion is there if you'd rather edit freely.
Get it
$27, yours to keep and reuse.
One purchase covers your use within one business, every quarter, for as long as it's useful. You'll get the fillable PDF and the Word companion the moment checkout finishes, plus the updated edition when the book changes.
Checkout is handled by Gumroad. Sales tax is included where it applies. If it isn't what you needed, reply to the receipt within 30 days and we'll refund it.
Also in the series
The Local SEO Audit Playbook
Find out exactly why you're not showing up — and fix it in 30 days.
See the workbookThe 90-Day Social Media Planner
Make the decisions once. Then post for ninety days.
See the workbook
Start a conversation
Worked through it and hit the question you can't answer alone?
That's usually where an engagement starts. Thirty minutes, no pitch — bring the page you got stuck on.