The Brand Messaging Fix
One clear sentence about your business. About an hour's work.
See the workbook
Small Business Marketing Series
The Local SEO Audit Playbook
Find out exactly why you're not showing up — and fix it in 30 days.
A scored self-audit for owner-operators who know their business should be showing up on Google and isn't. Five audits worth 266 points, a score that tells you where you actually stand, a priority order, and a 30-day plan you can work between jobs.
Fillable PDF + editable Word companion · Instant download · For local service businesses, contractors, clinics, restaurants and retail
266Point scored self-audit
5Audits with their own score
30Day plan, in priority order
5Review request scripts
Why it exists
Here's the version most owners believe: local search is a black box, the big companies have it sewn up, and getting found takes an agency and a retainer you can't justify yet.
I think that's backwards.
Local search is the one marketing channel where a three-person shop can genuinely beat a national chain — because Google is not ranking you on size. It's ranking you on whether your information is complete, consistent and trusted. That's a checklist. And checklists are something a busy owner can actually finish.
So this playbook doesn't teach you SEO. It audits you. Five audits, 266 points, a score at the end that tells you plainly where you stand — then a 30-day plan that puts the highest-impact fixes first, because you don't have a spare quarter.
Time to complete: three to four hours — two evenings. 28 pages, 185 fillable inputs. Every external statistic is sourced on the page or it isn't in the book.
What's inside
266-point scored audit · 5 audits · 30-day fix plan · 5 review scripts.
Every part opens with the argument for why it matters, then hands you the tool. Nothing in it is reading for its own sake.
Part 01
How Local Search Actually Works
- Relevance, Distance, Prominence
- Why a Small Business Can Beat a National Chain
Part 02
The Five Audits
- Audit One — Your Google Business Profile
- Audit One, continued — Photos, Posts and the Extras
- Audit Two — Citation Consistency
- Audit Two, continued — The Citation Checklist
- Audit Three — On-Page Local SEO
- Audit Three, continued — Speed, Mobile and Code
- Audit Four — Reviews
- Audit Four, continued — How to Actually Get Reviews
- Audit Five — Backlinks and Local Authority
Part 03
Score, Prioritise, Fix in 30 Days
- Your Total Local SEO Score
- The Priority Fix Matrix
- The 30-Day Plan — Weeks One and Two
- The 30-Day Plan — Weeks Three and Four
Tools and Templates
Take it with you
- The Monthly Google Business Profile Check
- Citation Sites by Industry
- Review Request Scripts
- Your Free Tool Stack and Monthly Routine
- The Monthly Progress Tracker
Sample pages
Built to be filled in, on screen or on paper.
Real form fields in the PDF, so you can type straight into it. Print it and it's a clean workbook. The Word companion is there if you'd rather edit freely.
Get it
$27, yours to keep and reuse.
One purchase covers your use within one business, every quarter, for as long as it's useful. You'll get the fillable PDF and the Word companion the moment checkout finishes, plus the updated edition when the book changes.
Checkout is handled by Gumroad. Sales tax is included where it applies. If it isn't what you needed, reply to the receipt within 30 days and we'll refund it.
Also in the series
The One-Page Website Copy Blueprint
Write your whole homepage this weekend — headline to final button.
See the workbookThe 90-Day Social Media Planner
Make the decisions once. Then post for ninety days.
See the workbook
Start a conversation
Worked through it and hit the question you can't answer alone?
That's usually where an engagement starts. Thirty minutes, no pitch — bring the page you got stuck on.