The Brand Messaging Fix
One clear sentence about your business. About an hour's work.
See the workbook
Small Business Marketing Series
The 90-Day Social Media Planner
Make the decisions once. Then post for ninety days.
A working planner for owner-operators who know they should be posting and keep not posting. Five content pillars, a fillable 90-day calendar, five caption formulas, 100 post prompts, and a two-hour weekly routine that puts the whole week to bed in one sitting.
Fillable PDF + editable Word companion · Instant download · For owner-operators and small teams
90Days of posts you plan on paper
5Caption formulas + 15 fill-in templates
100Post prompts, grouped by pillar
2Hours a week to stay a week ahead
Why it exists
You open the app with a free ten minutes. What do I post about? Photo or video? What's the caption? Does that sound too salesy? Is anyone even going to see this? Should I add hashtags? Is today the right day for this?
Seven decisions before you've typed a word. Some mornings you push through. Most mornings the ten minutes goes somewhere else, and by Thursday you've decided you'll start properly next week.
The common advice is that you need more discipline. I think that misses the point entirely.
The owners who post consistently aren't more disciplined than you. They just aren't deciding at 7am. They decided a month ago, in one sitting, with a list in front of them. The thinking and the posting are two different jobs, done on two different days. That's the whole thing.
Time to complete: one planning sitting, then two hours a week. 40 pages, 197 fillable inputs. Every external statistic is sourced on the page or it isn't in the book.
What's inside
Fillable 90-day calendar · 5 caption formulas · 100 post prompts · 2-hour weekly routine.
Every part opens with the argument for why it matters, then hands you the tool. Nothing in it is reading for its own sake.
Part 01
The Five Pillars
- The Five Pillars, and What Each One Is For
- Your Pillar Mix
- How Often to Post, by Platform
Part 02
Ninety Days, Two Hours a Week
- Build, Grow, Convert
- The Two-Hour Batching Session
Part 03
Writing the Post
- Three Formulas: Hook, Before and After, Myth
- Two More: The Story and The List
- Hooks and Calls to Action
- Hashtags in 2026
Part 04
The 90-Day Calendar
- How to Fill the Calendar
- Month One — Build
- Month Two — Grow
- Month Three — Convert
Part 05
Repurpose and Review
- One Idea, Five Platforms
- The Four Numbers
- The Monthly Reset
Tools and Templates
Take it with you
- The Weekly Batching Checklist
- Fill-in-the-Blank Captions: Educate and Inspire
- Fill-in-the-Blank Captions: Engage and Sell
- Post Prompts: Educate and Inspire
- Post Prompts: Engage, Sell and Trust
- Niche Ideas by Industry
- Seven Rules for Making the Graphics
- The One-Page Summary
Sample pages
Built to be filled in, on screen or on paper.
Real form fields in the PDF, so you can type straight into it. Print it and it's a clean workbook. The Word companion is there if you'd rather edit freely.
Get it
$27, yours to keep and reuse.
One purchase covers your use within one business, every quarter, for as long as it's useful. You'll get the fillable PDF and the Word companion the moment checkout finishes, plus the updated edition when the book changes.
Checkout is handled by Gumroad. Sales tax is included where it applies. If it isn't what you needed, reply to the receipt within 30 days and we'll refund it.
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Start a conversation
Worked through it and hit the question you can't answer alone?
That's usually where an engagement starts. Thirty minutes, no pitch — bring the page you got stuck on.